Quality has been an issue in the auto industry. In 2008 - 2009 the three big automakers – GM, Ford, and Chrysler - ran into what seemed to be insurmountable economic difficulty. Two of these corporate giants required government intervention and financial bail out to stave off bankruptcy. Since 2009 these companies have posted better sales and financial results.

- How has quality played a role to impact the rise and then fall of these three companies.

- What mistakes were made?

- What new approach to quality has helped these companies rebound?