"Quality is the degree to which a commodity meets the requirements of the customer at the start of its life. (ISO 9000). ISO 9001 quality systems do not give you quality and they never will. ISO9001 is not designed to create quality. Quality is the experience of the customer. Product quality perception comes from your design specifications and manufacture standards achieved. Service quality perception comes from your service process design and customer contact impressions." With reference to the above statement, critically examine the five broad categories of quality. Provide practical examples to enhance your analysis.