Quarter 2 Executive Briefing

Submit a brief essay addressing the following topics:

Theme: Let's go to market!

Introduction

• How are you beginning to accomplish your corporate goals?
• What do you hope to accomplish in the test market?
• How are you functioning as a team?

Business Analytics:

• Estimate market demand by segment for each brand. Explain process.
• What cities were chosen for test marketing?
• Explain your marketing research plan for the test market.

Marketing:

• Lay out your marketing strategy for each brand (i.e., marketing mix). Justify your decision.
• Describe any new brands to be produced. Justify features selected.

Sales:

• Define specific, quantifiable goals for the test market.
• Describe sales strategy and tactics.
• Do you plan to open any new sales outlets for quarter 3? If so, why?

Human Resources:

• Describe and justify any modification to your employees' compensation packages.
• Explain how your efforts are aligned with your mission and corporate strategy.

Production:

• Describe and justify your production facility decisions, fixed capacity.
• Describe and justify your production scheduling decisions. What have been the results of your production simulations?

Finance:

• Define specific, quantifiable, financial goals for the test market.
• Describe your current financial status. Prepare pro forma cash flow, balance sheet and income statement for the quarter.
• Justify your pricing decisions. Show how all expenditures are accounted for in your final selling price. Allocate each expenditure (by proportion) against your sales figures.