Question
To know the quality of service in the company you work for, they ask customers to rate the attention, service and value for money. For
a. The metric is appropriate because it expresses quality with a simple number that is easy to understand.
b. The metric is appropriate because by extracting the lowest value of the three it always tells us if we should improve.
c. The metrics are bad. We cannot obtain any information that will lead us to act
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Essentials Of Services Marketing
Authors: Jochen Wirtz
4th Edition
1292425199, 9781292425191
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