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que.Imagine you are the marketing manager for Robert Harris. You are tasked to develop the marketing plan for their new organic roasted coffee product line,

que.Imagine you are the marketing manager for Robert Harris. You are tasked to develop the marketing plan for their new organic roasted coffee product line, to be offered in 'beans', 'plunger', and 'espresso' grinds.

Apply the value-based pricing framework in determining the price of the products in this new coffee product line.

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