Quentin recently purchased a Ford F$-150$ truck to use in his construction business. He had considered other models but decided the Ford was the best value. After owning the truck for two weeks, he received an e$-$mail from his sales representative at the Ford dealership thanking him for his purchase. In addition, the sales representative included a link to a review of the Ford F$-150$ in Car and Driver where it was chosen as the top$-$rated truck. Quentin had been confident about his purchase decision prior to his purchase but felt even more positive about his purchase after receiving the e$-$mail from his sales representative and reading the magazine review. The follow$-$up e$-$mail and article helped to mitigate any Quentin have felt in the postpurchase stage of the decision process.