Ques 1. Eight years have gone by (in the case) sinceKameda Crispswas launched in the U.S. Sales are still low. Why? Answer in two paragraphs:

Para 1 : list the factors that were under the company's control

Para 2: factors that were not under the company's control

Ques 2. Use the information and market research in the case to identify one (or more) target segments you believe the company should pursue to improve performance. Briefly explain in a couple of sentences your rationale as to why you believe this target segment would help grow sales moving forward.