Ques 2nd: What are some relevant factors in determining research objectives. Ques 3rd: Describe the research process, research purpose and research plan. Ques 4th: Describe a database that would be useful to a local pizza restaurant. 2nd Go to the website Social Mention (www.socialmention.com). Use the website to search first Coca-Cola and then Pepsi. What are the differences in strength, passion, sentiment, and reach between the two brands? What does that mean? (Hover your mouse over each term for a definition). Ques 5th: Explain the relevance of management research and the career opportunities available.