Question 01

Tasks Overview:

You are a branding and communication professional tasked with creating an advertisement for Verna Natural Mineral Water. Your commercial should be based on a customer insight statement and be creative to capture the target audience's attention.

Tasks :

A. Research the target audience for Verna Natural Mineral Water, including who they are, their needs, and motivation for purchasing natural mineral water.

B. Based on your research, create a customer insight statement that captures the target audience's needs and motivations. The customer insight statement should clearly and concisely summarize your findings and inform your advertisement's messaging.

C. Develop a creative concept for your advertisement that aligns with the customer insight statement. Your creative concept should be engaging and memorable and communicate the benefits of Verna Natural Mineral Water to the target audience.

D. Create a storyboard or script for your advertisement. Your storyboard or script should include the following elements: footages that will support your advertisement messaging. The visual elements must capture the target audience's attention and communicate the benefits of Verna Natural Mineral Water.

E. Develop an Instagram advertisement(post), ensuring it is clear, visually appealing, and effectively communicates the customer insight statement.

F. Explain how you tested the concept and the campaign materials.

Use Canva(https://www.canva.com/) or any other user-friendly software to design your posts and attach them as appendices.

Deliverables:

One-page research report providing the background of the research, objectives, key findings, and customer insight statement.

A storyboard: you may use MS PowerPoint or any other software or pencil and paper to create your storyboard.

A maximum of a one-page report describing your concept, the rationale for the idea, and how you tested the concept and the campaign materials.

Instagram posts

Question 02

Tasks Overview As an MA Brands and Communication Management student, you have been hired as a communication strategist by Kora Spa(https://thekoraspa.com/) to improve their communication on social media. Your task is to create a messaging strategy that will appeal to the target audience and drive sales and engagement.

Using your knowledge of message framing and appeal strategies, you will need to identify the appropriate message framing and appeal strategies to use in your messaging.

Tasks A. Background information: Provide background information on the brand and its service offerings. The context should include details on the target audience, the goals of the campaign, and any relevant statistics or research.

B. Message framing and appeal strategies: Choose appropriate message framing and appeal strategies for the campaign. You must explain the rationale for selecting these strategies.

C. Messaging implementation: Develop sample messages appropriate for Facebook and Instagram posts. Be sure to consider the differences between the two platforms and how you can tailor your messaging to each one. Your messages should be engaging, informative, and persuasive.

D. Evaluation: Finally, outline how you plan to evaluate the effectiveness of your messaging strategy. E. Use Canva(https://www.canva.com/) or any other user-friendly software to design your posts and attach them as appendices.

Deliverables: Present a one-page report capturing the background information, message appeal, framing strategies, and your justifications for employing these strategies. You must also explain your performance indicators.

Appendices: Facebook and Instagram posts.