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Question 1 0 Not yet answered Marked out of 1 . 0 0 Remove flag One approach that many organizations can take to measuring effectiveness

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One approach that many organizations can take to measuring effectiveness is returr media investment, or ROMI. There are several factors that go into a successful ROM model. Please select the factor that does not belong in a ROMI model from the optio below.

a

.

Reach

b

.

Website Traffic

c

.

Engagement

d

.

Publishers in the media plan

e

.

Search Volume

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