Question 1 0 pts In Transcultural Marketing, Tharp discusses different levels of acculturation in the US Hispanic market. Acculturation describes O The process in which immigrants to a new country (or culture) abandon native ways and languages. 0 The process in which immigrants to a new country (or culture) acquire the skills necessary to survive in the new environment 0 The process of "code switching" 0 An expression of respect for the Latino culture. Question 2 0 pts ln Transcultural Marketing, Tharp discusses the various expressions and behaviors that can be used to segment the US Hispanic market. Which cultural value does she say is unifying and symbolic? 0 Being the rst to use new mobile media 0 Immigration from country of origin to the United States 0 Brand loyalty 0 Spanish language Question 3 0 pts Since the 1970s Spanish-language media has grown significantly. What notable change has accompanied this growth? O Latinos tuning into English-language media Latinos acceptance of inserting minorities or minority celebrities in digital advertising O Decrease in the population of Latinos in 4 major media markets O Advertising in Spanish Question 4 0 pts What makes marketing to the US Hispanic market challenging? Most Hispanic people do not strongly identify as "Hispanic" O Immigration and citizenship status significantly impacts the Hispanic community's willingness to participate in the economy O So many US Hispanics do not speak English O The US Hispanic market includes people of a variety of different races, countries of origin, levels of acculturation, language fluency, and economic status.Question 5 0 pts In Transcultural Marketing, Tharp discusses cultural values that unify the US Hispanic market. All of the following are unifying cultural values EXCEPT The requirement of Spanish language fluency O The importance of family O Fatalism O The significance of personalized relationships and hierachy Question 6 0 pts In 2014, Google surveyed a panel of senior-level marketing executives to see if the US Hispanic market was on their roadmaps. What did they find? Most executives were ignoring the growth numbers. O None of the executives had a robust marketing strategy in place for the US Hispanic market. Most executives clearly recognized an opportunity to grow their consumer base by targeting US Hispanics. O All executives believed they were effectively reaching the US Hispanic market by translating ads and websites into Spanish