QUESTION 1

1. Innovation Marketers is working with Sum Company to create a promotional campaign. They are recommending that the best way to measure whether a promotional campaign is a success or a failure is to create and apply

Π contribution margin.

marketing objectives.

Π return on investment.

Π Decision making

QUESTION 2

1. The company Ejm, Software has hired Productivity, Marketing to analyze and divide its data on consumer groups by brand loyalty combined with demographic criteria to develop market segment profiles. Eroductivity, Marketing is performing segmentation.

Psychographic C

benefit

demographic

behaviorist

QUESTION Z

1. All Around Marketers continues to support Abound Industries in gathering consumer associations with Abound products. They are now inviting consumers to participate in face-to-face meetings where they can freely discuss motives and opinions in an unstructured environment supported by a specific series of questions to stimulate insight. This marketing research method is called

brainstorming.

Γ in-depth interviews.

focus groups.

projective techniques.