Question 1(1 point)

Generally, channel objectives are formulated on the basis of the needs of customers and the organization.

Question 1 options:

True

False

Question 2(1 point)

This is a profit-oriented objective and used during pricing in order to make a specific amount of profit for a specific purpose.

Question 2 options:

Profit Maximization

Meeting Competition

Target Return

Break Even Pricing

Question 3(1 point)

In this strategy, the price of a product is reduced to attract customers. Sales promotions are used along with these prices.

Question 3 options:

Promotional Pricing

Price Skimming

Loss Leader Pricing

Product Bundle Pricing

Question 4(1 point)

The structure of a channel refers to the combination of two thingsthe number of channels of distribution the organization needs to have between it and consumers (or business customers) and the number of channel members in each of the channels.

Question 4 options:

True

False

Question 5(1 point)

The communication mix refers to the blending of promotional elements, also known as media types, into the right combination.

Question 5 options:

Marketing Mix

Product Mix

Pricing Mix

Communication Mix