Question 1 (1 point) Saved Hellmann's is a brand owned by Unilever that produces mayonnaise, among other food products. If a marketing manager at Hellman's identified that its brand managers lacked the expertise to create additional growth for the firm's products, she would likely incorporate this knowledge into its SWOT analysis as O a weakness if the company does not have access to other expertise at Unilever. O an opportunity if Hellman's competitors have superior expertise. O a strength if the company conceals this information from its competitors. O part of a marketing plan; this information would not be part of a SWOT analysis. O a threat if Hellman's does not have resources to develop additional expertise. Question 2 (1 point) v Saved Decisions made by consumers that can be characterized as being relatively low in effort and perceived risk, and where brand loyalty has a significant influence, are known as ____ O extended problem solving O habitual decision making O casual decision making O high involvement Olimited problem solving Question 6 (1 point) In the context of the Boston Consulting Group (BCG) analysis, a firm whose offering is a star in an industry should: O consider resource investments to fuel rapid growth. O refrain from allocating excess funds to existing services. O transfer its resources to other strategic business units. Ostop doing business in the industry. O disinvest partly from the business