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The followings are steps to help select the right MEH to test, except: 1. Consider an appropriate situation/context of the innovation adoption in the entire

The followings are steps to help select the right MEH to test, except:

1. Consider an appropriate situation/context of the innovation adoption in the entire consumer's purchase journey

2. Identify a small, representative sample to test their market engagement behaviour

3. Test the customer's biggest possible reason(s) not to adopt your innovation

4. All the options are relevant to help select the right MEH to test

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