QUESTION 1 1 points Save Answer In the world of business as discussed in class B2B means: 1. Banker to Business 2. Business to Business 3. Borrower to Business 4. Borrower to Banker QUESTION 2 1 points Save Answer As discussed in class, when a product or service exceeds expectations, it's an example of: 1. Post purchase dissonance 2. Customer delight O 3. Post-purchase resonance 4. Customer antagonism QUESTION 3 1 points Save Answer Which one of the elements below is not part of a modern marketing system? O 1. Working with marketing intermediaries to distribute and provide aftermarket service 2. Understanding and competing with competitors 3. Understanding and working with suppliers 4. Working with bankers to finance the business QUESTION 4 1 points Save Answer Which of the following is not true about the difference between marketing and sales 1. Sales focuses on existing products; marketing focuses on identifying and focusing on customer needs Sales attains profits through sales volume; marketing attains profits through maximizing customer satisfaction. 3. Sales requires "Big Data" whereas marketing analyzes consumer incomes Sales focuses on selling and promoting products; marketing develops integrated market "strategies to approach and understand buyers 04