Question 1 1 pts

The firms that a company partners with to actively promote and sell a product as it moves through its marketing channel to end users are referred to by the firm as its ________.

Group of answer choices

supply members

channel members

marketing partners

corporate members

B2B partners

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Question 2 1 pts

Supercenters that sell products at a discount to people who pay an annual membership fee is known as a ________.

Group of answer choices

convenience store

pop-up store

outlet store

warehouse club

online retailer

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Question 3 1 pts

KPI stands for _________.

Group of answer choices

known performance incentives

key performance indicator

knowledge placed indicator

kind person implications

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Question 4 1 pts

Businesses that purchase products from manufacturers, wholesalers, agents, or distributors and sell them to consumers are known as a ________.

Group of answer choices

retailers

brokers

wholesalers

industrial distributors

pull strategy

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Question 5 1 pts

All of the people and organizations that buy, resell, and promote a product downstream as it makes it to the end user are referred to as the ________.

Group of answer choices

retail channel

value support

distribution channel

communication channel

business channel

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Question 6 1 pts

A _____________ is a facility for the receipt, storage, and redistribution of goods to company stores or customers.

Group of answer choices

circulation center

distribution center

supply chain hub

collaborative replenishment office

floor-ready franchising center

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Question 7 1 pts

Mathematically, _______________ is the net present value (NPV) of profit streams generated by an individual customer over time.

Group of answer choices

customer lifetime value or CTV

ROI

customer segment profitability

total promotional reward

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Question 8 1 pts

Hiring an organization to do a task that your firm previously performed is ________.

Group of answer choices

sourcing

outsourcing

offshoring

procurement

value chain

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Question 9 1 pts

The ____________, or Pareto Principle, says that _____% of business typically comes from _____% of a businesss customers.

Group of answer choices

75/25; 25; 75

75/25; 75; 25

80/20; 80; 20

80/20; 20; 80

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Question 10 1 pts

Supply chain management takes a ____________ approach to coordinating the flow of merchandise.

Group of answer choices

quick response

system-wide

vertically decentralized

cross-docking

exclusive geographic territory