Question 1 1 pts Which of the four items below is the most accurate description of the concept 'segmentation ? Segmentation is good for the firm because it allows firm to cater to consumers' needs; it is bad for the firm because it may result in cannibalization Segmentation is bad for the firm because it allows form to cater to consumers' needs; it is good for the firm because it may result in cannibalization Segmentation is good for the firm because it allows firm to cater to consumers' needs; it is also good for the firm because it may result in cannibalization Segmentation is bad for the firm because it allows form to cater to consumers' needs; it is also bad for the firm because it may result in cannibalization