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Question 1 1- Using Porter's generic business-level strategy framework, you must identify and explain the business-level strategy 91mg pursued by: a) Qantas Airways; and b)
Question 1 1- Using Porter's generic business-level strategy framework, you must identify and explain the business-level strategy 91mg pursued by: a) Qantas Airways; and b) Jetstar business. Some guidance: i} You need to understand Porter's generic strategy mnework. ii) Conduct research into Qantas Airways and Jetstar to identify how they compete to achich competitive advantage; and whether they target a broad or a narrow market. iii) Classify Qantas Airways and J etstar's generic business level strategy. Explain. Question 2 You have been given the task of recommending two new business strategies for Qantas Airways based on the team's environmental and SWOT analyses in previous weeks. 2- Using the results from your SWOT analysis for Qantas Airways from the previous weeks you must recommend two strategies for Qantas Airways (use your imagination and be creative). For each strategy: a) Identify and discuss the strategy. Some guidance: i) Understand the \"Who, What 3: How\" questions; and Porter's generic strategy framework. m Strategies shape the long-term direction of the rm and should help determine how the rm should position itself in the market. ii) Refer to the generic strategy of Qantas Airways from Q] and determine who are Qantas' target customers, what are the customers' needs to be satised and how to use Qantas\" capabilities and core competencies to develop ight services to satisfy customers' needs and achieve competitive advantage. iii) Determine and explain the recommended strategies. Question 3 Justify the appropriateness of each of the above strategies using the SAFe framework. Some guidance: i) Understand the SAFe and SWOT frameworks. ii) Determine and explain how the recommended strategies: - Exploit the key opportunities and neutralise threats identied earlier; - Capitalise on the key strengths (resources, capabilities and core competencies); and will not be impeded by weaknesses identied in your SWOT analysis. a Will be acceptable to key stakeholders
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