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Question 1 10 pts Julia runs a business in British Columbia where they manufacture and sell cellphone accessories for the elderly. Their products are unique
Question 1 10 pts Julia runs a business in British Columbia where they manufacture and sell cellphone accessories for the elderly. Their products are unique and currently there have no competitors. During the recent board meeting, Jonathan, her marketing manager proposed an idea of expanding their business to the Greater Toronto Area, which Julia approved. Jonathan has sent you a message via LinkedIn that he wants your help in understanding the GTA market a little better. 1. What segmentation strategy/strategies you will use to study GTA as a new market for the business? (5 marks) 2. What research methodology/methodologies you think you will use to collect information to help Jonathan? Why? (5 marks) HTML Editora 3 1 x' B IV AA - IX E D ? V M 1 12pt E Paragraph I D
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