Question
Question 1 10pts The name given to a group of hotels which are in direct competition for guests is known as a? Group of answer
Question 1
10pts
The name given to a group of hotels which are in direct competition for guests is known as a?
Group of answer choices
market segment
competitive set
STR tract
RevPAR Grouping
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Question 2
10pts
The CITY HOTEL (fake name) in Miami, Florida has 115 guestrooms. On Saturday night during the past weekend, the hotel sold 90 of its rooms. What was the approximate occupancy rate on that Saturday night?
Group of answer choices
78%
39%
87%
92%
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Question 3
10pts
Peter is a revenue manager of a 300-room hotel. Over this past weekend (including both Saturday and Friday evenings) he sold 450 of his guestrooms with an average daily rate (ADR) of $300.00. What was his hotel's RevPAR for the past weekend?
Group of answer choices
$200.00
$225.00
$210.00
$255.00
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Question 4
10pts
Last month, Ginger's hotel ran an occupancy rate of 85%. Her competitive set had 150,000 room nights included within it that were available for sale during that month. During that month, the competitive set sold a total of 115,000 rooms. What was the approximate occupancy rate INDEX last month for Ginger's hotel?
Group of answer choices
115
120
112
100
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Question 5
10pts
The social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others is termed?
Group of answer choices
sales
the business method
the STR strategy
marketing
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Question 6
10pts
Guest expectations are based upon which of the following?
Group of answer choices
their previous stays
the opinions of their friends
TripAdvisor comments
the property's marketing efforts
guest expectations may be based upon any/all of the above
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Question 7
10pts
If you manage a 200-room hotel and sell 150 rooms tonight, you cannot "stockpile" the extra 50 rooms for tomorrow or another day in the future to sell them. The term for this which we use regularly in the hospitality industry is?
Group of answer choices
perishability
intangibility
inseparability
variability
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Question 8
10pts
What are the historically used 4 Ps of marketing?
Group of answer choices
price, procedure, promotion, and personal selling
product, place, promotion, and price
place, promotion, people, and philosophies
product, place, price, and personal selling
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Question 9
10pts
Theperceived benefitto a consumer MINUS or SUBTRACTING theprice paid=
Group of answer choices
customer satisfaction level
RevPar Index
value
customer loyalty score
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Question 10
10pts
Sales and marketing are the identical thing.
Group of answer choices
True
False
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