Question 1

10pts

The name given to a group of hotels which are in direct competition for guests is known as a?

Group of answer choices

market segment

competitive set

STR tract

RevPAR Grouping

Flag this Question

Question 2

10pts

The CITY HOTEL (fake name) in Miami, Florida has 115 guestrooms. On Saturday night during the past weekend, the hotel sold 90 of its rooms. What was the approximate occupancy rate on that Saturday night?

Group of answer choices

78%

39%

87%

92%

Flag this Question

Question 3

10pts

Peter is a revenue manager of a 300-room hotel. Over this past weekend (including both Saturday and Friday evenings) he sold 450 of his guestrooms with an average daily rate (ADR) of $300.00. What was his hotel's RevPAR for the past weekend?

Group of answer choices

$200.00

$225.00

$210.00

$255.00

Flag this Question

Question 4

10pts

Last month, Ginger's hotel ran an occupancy rate of 85%. Her competitive set had 150,000 room nights included within it that were available for sale during that month. During that month, the competitive set sold a total of 115,000 rooms. What was the approximate occupancy rate INDEX last month for Ginger's hotel?

Group of answer choices

115

120

112

100

Flag this Question

Question 5

10pts

The social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others is termed?

Group of answer choices

sales

the business method

the STR strategy

marketing

Flag this Question

Question 6

10pts

Guest expectations are based upon which of the following?

Group of answer choices

their previous stays

the opinions of their friends

TripAdvisor comments

the property's marketing efforts

guest expectations may be based upon any/all of the above

Flag this Question

Question 7

10pts

If you manage a 200-room hotel and sell 150 rooms tonight, you cannot "stockpile" the extra 50 rooms for tomorrow or another day in the future to sell them. The term for this which we use regularly in the hospitality industry is?

Group of answer choices

perishability

intangibility

inseparability

variability

Flag this Question

Question 8

10pts

What are the historically used 4 Ps of marketing?

Group of answer choices

price, procedure, promotion, and personal selling

product, place, promotion, and price

place, promotion, people, and philosophies

product, place, price, and personal selling

Flag this Question

Question 9

10pts

Theperceived benefitto a consumer MINUS or SUBTRACTING theprice paid=

Group of answer choices

customer satisfaction level

RevPar Index

value

customer loyalty score

Flag this Question

Question 10

10pts

Sales and marketing are the identical thing.

Group of answer choices

True

False