Question 1 (1.5 points)

Digital marketing can be used to address negative consumer feedback on social media.

Question 1 options:

	True
	False

Question 2 (1.5 points)

Which of the following are valid consumer research methods? Select all that apply.

Question 2 options:

	Oversee the hiring and training of employees in the organization
	Asking your friends' and neighbors' opinions
	Surveys
	Formal social media listening
	Focus groups

Question 3 (1.5 points)

Public relations is not an element of marketing.

Question 3 options:

	True
	False

Question 4 (1.5 points)

What is the core identity of a brand? Select all that apply.

Question 4 options:

	It differentiates you from competitors.
	It provides parity when the competition has an advantage that is compelling to customers.
	It is the logo.
	It resonates with the target market.
	It reflects the strategy and culture of the business.

Question 5 (1.5 points)

What is the role of marketing? Select one.

Question 5 options:

	Increase awareness of the brand to a target market
	Oversee operational initiatives in the organization
	Direct contact with the customer to achieve revenue growth
	Oversee the hiring and training of employees in the organization

Question 6 (1.5 points)

Which of the following would be positive brand equity factors in the proposed reopening of the park? Select all that apply.

Question 6 options:

	Employees' buy-in for the reopening
	Concerned customers
	Safety concerns addressed and communicated
	Community support for the reopening

Question 7 (1.5 points)

Identify key stakeholders' groups of a brand. Select all that apply.

Question 7 options:

	The communities where you do business
	Employees of your company
	The suppliers of competitors in the industry
	Local and state government agencies
	Shareholders of your company
	Suppliers and vendors to your company

Question 8 (1.5 points)

What are the important components of a strategy statement? Select all that apply.

Question 8 options:

	It is aligned with the vision, mission, and values of the company.
	It tells every department what tactics to employ.
	It provides a blueprint for the company's activities for an extended period.
	It provides a clear sense of direction.
	It sets the company's long-term strategic direction.

Question 9 (1.5 points)

The following is a good marketing strategy statement.

"To make each guest comfortable and welcome and to provide a unique entertainment experience for each guest"

Question 9 options:

	True
	False

Question 10 (1.5 points)

Which of the following would be a good key performance indicator (KPI) for marketing? Select all that apply.

Question 10 options:

	Total assets
	Debt-to-equity ratio
	Revenues
	Brand awareness
	Market share