Question $1(2$ points$)$

Macy's has developed an advertising campaign based on Starch's list of $m$ which is very similar to the advertising campaign Coca$-$Cola has used? Ho Macy's utilized Starch's list?

As a measurement tool to determine if their ads are working as intend

As a check list consumers can use to evaluate advertised brands.

As objectives when developing brand names.

As a positive backdrop for the presentation of brands in advertisemen

Question $2(2$ points$)$

Which business provides ownership utility?

Amazon Prime.

Dick's Sporting Goods.

Enterprise Rental Cars.