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Question 1 2 Value - based claims that make a brand's positioning resonate with its target market are: expressed via the cost savings afforded by

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12

Value

-

based claims that make a brand's positioning resonate with its target market are:

expressed via the cost savings afforded by the brand compared to higher

-

priced alternatives.

aligned with the target market's, worldviews, ideologies, and beliefs.

refl

cted in the brand's premium price.

supportable by the economic benefit provided by the brand.

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