Question 1: (25 marks) (word count: 500 words) Apply the two approaches to strategy "Market based approach and "Resource based approach to a two different products or services- one example for each strategy. (15 marks) Also explain in your own words the difference between "Transactional marketing" and "Relationship Marketing" (10 marks) Question 2: (25 marks) (word count: 500 words) Explain using your own words and examples the difference between Transactional leadership" and "Transformational leadership" (15 marks) Apply Using SMART framework to set objectives for any product/service you choose. (10 marks). Question 3: (25 marks) (word count: 300 words) A- A company is producing a product for selling price of $5000, while incurs the following costs: Rent: $1500, shipping $1000, raw material $2200, packaging $300, insurance $2000, fixed salaries $1500, manufacturing electricity $1000, advertising 3000 Calculate the break-even in unites. Show your calculations. (15 marks) B- Choose a company from your local market and identify the fixed and variable costs as examples from the chosen company. (10 marks) Question 4: (25 marks) (word count: 500 words) Choose a company and apply and identify the quantitative and qualitative aspects for performance evaluation. (15 marks) Also identify and apply the 4 Es to the chosen company. (10 marks) End of Question 1: (25 marks) (word count: 500 words) Apply the two approaches to strategy "Market based approach and "Resource based approach to a two different products or services- one example for each strategy. (15 marks) Also explain in your own words the difference between "Transactional marketing" and "Relationship Marketing" (10 marks) Question 2: (25 marks) (word count: 500 words) Explain using your own words and examples the difference between Transactional leadership" and "Transformational leadership" (15 marks) Apply Using SMART framework to set objectives for any product/service you choose. (10 marks). Question 3: (25 marks) (word count: 300 words) A- A company is producing a product for selling price of $5000, while incurs the following costs: Rent: $1500, shipping $1000, raw material $2200, packaging $300, insurance $2000, fixed salaries $1500, manufacturing electricity $1000, advertising 3000 Calculate the break-even in unites. Show your calculations. (15 marks) B- Choose a company from your local market and identify the fixed and variable costs as examples from the chosen company. (10 marks) Question 4: (25 marks) (word count: 500 words) Choose a company and apply and identify the quantitative and qualitative aspects for performance evaluation. (15 marks) Also identify and apply the 4 Es to the chosen company. (10 marks) End of
