Question 1: (25 marks) (word count: 500 words). Apply the two approaches to strategy "Market based approach and "Resource based approach to a two different products or services- one example for each strategy. (15 marks) Also explain in your own words the difference between "Transactional marketing and Relationship Marketing" (10 marks) Question 1: (25 marks) (word count: 500 words). Apply the two approaches to strategy "Market based approach and "Resource based approach to a two different products or services- one example for each strategy. (15 marks) Also explain in your own words the difference between "Transactional marketing and Relationship Marketing" (10 marks)