Question $13$

A first$-$mover advantage is

a$.$ the ability of later market entrants to achieve long$-$term competitive advantages by not being the first to offer a certain product in a marketplace.

b$.$ the selection of a target market and the creation of a marketing mix that will satisfy the needs of that target market.

c$.$ a combination of circumstances and timing that permits an organization to take action to reach a particular target market.

d$.$ the ability of an innovative company to achieve long$-$term competitive advantages by being the first to offer a certain product in the marketplace.

e$.$ the result of a company matching a core competency to opportunities it has discovered in the marketplace.