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QUESTION 1 3 Distributive fairness is customers' perceived fairness of the process used to resolve service complaints. customers' perception of a retailer's customer service on
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Distributive fairness is customers' perceived fairness of the process used to resolve service complaints. customers' perception of a retailer's customer service on the basis of reliability, assurance, tangibility empathy, and responsiveness.
customers' perception of the benefits received compared with their costs in terms of inconvenience or monetary loss. the retailer's rigid adherence to the set guidelines in order to reduce variability in handling customer complaints. the standard approach used by a retailer to deal with all customer complaints.
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