QUESTION $13$

Marketers at Colgate$-$Palmolive have just finished up with a nationwide survey of their customers to determine the potential viability of a new product. Now the marketers must go over the data, tabulate the results, and form conclusions on whether the product idea should advance to the next level. What part of the environmental monitoring process is Colgate$-$Palmolive in at this stage?

a$.$ Environmental scanning

b$.$ Competitive analysis

c$.$ Environmental analysis

d$.$ SWOT analysis

e$.$ Reactive screening