Question $13$

Once managers have identified the external threats to the company's well$-$being and future prospects, they should

evaluate what strategic actions can be taken to neutralize or lessen the impact of these external threats.

shift a big fraction of the company's most potent resources and competitive capabilities out of efforts to compete successfully against rivals and put them, instead, into fresh efforts to defend against the risks and possible adverse impacts posed by the external threats.

determine whether to employ offensive strategies to capture the company's market opportunities or defensive strategies to combat the external threats.

decide how much to lower the company's performance targets, given the potential severity of the external threats.

use a portion of the firm's financial resources to fund actions aimed at converting some of the external thrtats into market opportunities.