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Question 1 (30 Points) Company XYZ has the following KPIs. A 1000 Customer Base Web Visit B 300 A C C 200 Purchase D 200

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Question 1 (30 Points) Company XYZ has the following KPIs. A 1000 Customer Base Web Visit B 300 A C C 200 Purchase D 200 E G E 50 F H F 40 B D G 60 H 50 300 K 300 Ad Reach K 2000 P1-2. Is the ad paid visit more efficient than the organic visit in terms of web visit to purchase conversion

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