Question $1$

$4$ pts

Carly and Diane had worked out a thoughtful behavioral segmentation approach for their consulting business, and when they were looking at the specific individuals in the segments, they found a significant group of customers that appeared in more than one segment. They should

concentrate on these potential customers as their needs are highly relevant in several areas.

ignore the overlap unless it represents more than $20\%$ of a segment.

go back to the data to ensure the segments were done accurately.

revise the segment variables to eliminate the overlap.