Question 1 5 Marks Explain why an understanding of customer value is important in setting prices. [Give an example] Question 2 Explain the role of theCompetition and Consumer Commission in regulation pricing. Question 3 The retail branch of company X in Nausori and Naqali have agreed to use the market transfer 5 Marks 5 Marks pricing model when they do business. Discuss two drawbacks of using the market based pricing system