Question $15$ options:

THIS PROBLEM IS ABOUT MACY'S

You are the marketing manager for Macy's. You are responsible for the Macy's day parade. If you invest $$500,000$ in producing the parade and if the gross margin for Macy's is $34\%,$ how much business $($sales dollars$)$ will Macy's have to do to breakeven?

$15.$ What Sales dollars for Macy's to breakeven?

$$1,471,941\mathrm{.}18$

Question $16(10$ points$)$

Question $16$ options:

$16.$ How much would Macy's need to sell in dollars to cover every $$1$ additional investment in advertising?