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Question 1 5 p t s There are two products, A and B . We've always preferred B . At the purchase point we still
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There are two products, A and We've always preferred B At the purchase point we still prefer B We buy then find later that our preferences have switched and we wish we had purchased Product This remains the case through the entire postpurchase phase. Which of the following best describes this situation?
This is an example of an unsuccessful dissonance resolution
This is an example of a successful dissonance resolution
We were able to psychologically reevaluate the decision to reduce dissonance
There was no cognitive dissonance
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