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QUESTION 1 (50) Assuming you have been appointed as a Stakeholder Relationship Manager for Cadbury Trebor Bassett. You are required to develop a media publicity
QUESTION 1 (50)
Assuming you have been appointed as a Stakeholder Relationship Manager for Cadbury
Trebor Bassett. You are required to develop a media publicity plan that will highlight the
community work that the organisation is doing. Part of your media plan should justify the
chosen media channels you would use. Ensure that your plan highlights the importance of
and objective of the Corporate Social Responsibility initiative
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