Question $16$

A company's strategic vision

sets forth what the company will do to please customers and operate profitably.

delineates management's aspirations for the business, providing a panoramic view of

"where we are going" and a convincing rationale for why this makes good business

sense.

defines "who we are and what we do$."$

consists of management's $5-$year strategic plan for profitably implementing and

executing the chosen business model.

spells out a company's strategic intent, its strategic and financial objectives, and the

business approaches and operating practices that will underpin its efforts to achieve

sustainable competitive advantage.