QUESTION $16$

In the early days of public relations, Henry Ford was a master of positioning, or the notion that:

credit and publicity always go to those who do something first.

finding the right "fit" in the marketplace is more important than any kind of advertising or word$-$of$-$mouth campaign.

public relations is a constant struggle to maintain superiority in a given market sector.

being accessible to the press should be a primary concern of any business leader.