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Question 1 ( 7 marks) For each of the following products, identify the segmentation base that you consider the best for targeting consumers: (a) biscuits,

Question 1 ( 7 marks)

For each of the following products, identify the segmentation base that you consider the best

for targeting consumers: (a) biscuits, (b) shampoo, (c) wireless broadband, and (d) holidays.

Explain your choices. You are required to use 4 key types of market segmentation provided

in lecture 5 to support your justification.

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