Question

$18$

In Porter's Generic Business Level Strategy Model, which of the following is false:

A$.$If we try to appeal to the mass market with low prices, we are said to be adopting a 'Cost Leadership; strategy

B$.$ If we try to appeal to a niche market with a product that is unique in some way, we will be adopting a focussed differentiation strategy

C$.$Niche markets are hard to control because the scope is too broad to be competitive

d$.$

$$If we try to be 'all things to all people', i$.$e$$our strategy is neither cost leadership or differentiation and our focus is neither narrow or broad, we are said to be 'Stuck in the

Middle'