QUESTION $19$

Procter & Gamble is a multinational corporation selling consumer goods under various categories such as foods, beverages, cleaning agents, and personal care products. This example shows that a company can position its products in a associated with one category or$,$ as Procter & Gamble has done, disassociate products from one category and use several categories

a$.$ product differentiation

b$.$ repositioning

c$.$ product class

d$.$ product user