question 1: A major disadvantage of _______ is that the message is controlled by the media

a. advertising

b. sales promotion

c. personal selling

d. publicity

question 2: When marketers use celebrities in advertising messages, the three factors most often found to affect source credibility are _____, _____, and _____.

a. age, experience, wealth

b. expertise, knowledge, trustworthiness

c. age, trustworthiness, experience

d. expertise, trustworthiness, likeability

question 3: The newly opened Gift shop in town purchased four sets of a well-known hand-painted stemware expecting to sell all four sets at the list price of $49.99. Unfortunately, the demand for the stemware was not as high, as the owner had anticipated. She was only able to sell one at this price. She reduced the price on the other three sets to $34.09 and was able to sell all three sets. Calculate her markdown percentage

.

.

a. .34 percent

b. 3.4 percent

c. 34 percent

d. 32 percent

e. cannot be determined