QUESTION $1($a$)$ The Australian coffee market is one of the most lucrative in the world with revenues ofapproximately $$2\mathrm{.}36$ billion dollars in $2020($Mordor Intelligence $2020)$ However, Starbucks, the Global coffee powerhouse has until now failed to make any major inroads into this coffee loving nation. Critically analyse why Starbucks struggled with the approach it took in Australia. Use material from the case study to help illustrate your answer.$($b$)$ Do you feel that Starbucks showed signs of ethnocentricity when they first entered Australia?Give reasons for your answer.QUESTION $2$Theodore Levitts wrote his famous article Globalization of Markets for the Harvard Business Review in $1983.$ In it$,$ he claimed that Companies must learn to operate as if the world was one large market ignoring superficial regional and national differences. Today, many large global companieshave adapted this approach but there are some suggestions that they are losing ground to smaller local players.Critically evaluate Levitts argument and give your opinion as to whether you agree or disagree with his approach of ignoring superficial regional and national differences. Give reasons for your answer.QUESTION $3$Research shows that dealmaking across cultures tends to lead to worse outcomes as compared with negotiations conducted within the same culture $($Harvard Education, $2021).($a$)$ You are the US manufacturer of a range of tomato based tinned produce, pizza sauces and ketchups. You are about to enter into negotiations with a company in Japan to supply themwith your products. Give detailed examples of THREE sources of cultural misunderstandingsdiscussed in class that you as a US company might encounter when dealing with your Japanese counterparts.$($b$)$ Evaluate how the work of Edward Hall might prove useful to you in terms of helping you prepare for these negotiations.QUESTION $4$A fundamental concern for global marketing managers is the trade$-$off between global integration and local responsiveness.You are the brand manager for Celtic Crunch, a successful Irish chocolate brand of biscuits. You want to expand overseas but are concerned about the degree to which you should adapt your product to localneeds. Evaluate the Global Integration$/$Market Responsiveness grid and show how it can be used as a tool to help your organisation determine appropriate market entry strategies for your brand.QUESTION $5$You are the market research manager for Boston Beverages a US producer of craft beer. You are considering launching your product in Brazil and have determined the need to do some market research.$($a$)$ Formulate the overall objectives $($or research questions$)$ that you feel this market research should address.$($b$)$ Then write the research plan that you would recommend to management, referring to some of the particular challenges that international research might present.QUESTION $6$The Clio Awards is an annual award program that celebrates innovation and creative excellence ininternational communications, advertising and design. Founded in $1959,$ it is arguably the world's most recognizable international advertising awards $($Time Magazine$).$One of the key categories that the Clio Awards celebrate is excellence in the field of IntegratedMarketing Communications.$($a$)$ Explain the importance of Integrated Marketing Communications for todays society.$($b$)$ Show how Pickton and Brodericks $4$Cs theory can be used as a tool to evaluate the effectivenessof campaigns. Use an example$/$examples from recent Clio Award winners to help illustrate your answer.