QUESTION 1

a ) There are four steps to take while conducting a literature review. Describe TWO( 2 ) interrelated steps to be implemented in a problem formulation.

b) Azura has obtained some relevant publications to perform a study on online learning among Premier College students. "The moderating role of gender on a relationship between learners' readiness and online learning" is one of the articles found in the literature search. This article was published three years ago and written by two distinguished researchers, namely Suzan William and Zane Quible, and can be observed in the Journal of Business Education, Volume 31, Issue 1. The article consists of 12 pages (starting from page 15).

Write an appropriate format of reference list using the APA citation style based on the

information provided.

QUESTION 2

Kasthuri wishes to investigate the relationship between parents' support and academic

achievement among UNITAR students. However, she has been advised by her supervisor to include a moderating variable in her research. Name a suitable moderating variable for this study and specify its function.

QUESTION 3

A group of students is conducting a study on the impact of social media marketing on brand loyalty in the cosmetics industry. They are interested in determining the extent to which social media marketing influences brand loyalty among respondents in Klang Valley. Name and explain an appropriate type of research and provide ONE (1) hypothesis of the above study.

QUESTION 4

a) Ranking scales are used to tap preferences between two or among more objects or items (ordinal in nature). Describe the difference between Forced Choice and Paired Comparison scale.

b)The reliability of a measure indicates the extent to which ti is without bias, hence ensures consistent measurement across time and across various items in the instrument. Discuss the process to be examined in conducting test-retest reliability.