Question 1

Analysing Consumer Purchasing Power (e.g. using Big Mac Index) gives us insight into

the economic situation of a country

the political situation of a country

All of the above

the technological situation of a country

Question 2

The stability of the government relates to which of the following PESTEL factors?

Technology

Economic

Legal

Political

Question 3

Which of the following does not relate to the technology factor in PESTEL analysis?

Access to reliable electricity supplies

Availability of maintenance and repair facilities

Deceptive billboard advertising

Skills and knowledge to operate technology

Question 4

Marketing that focuses on tailoring a strategy perfectly to each market/ country is called

Global Marketing

Domestic Marketing

International Marketing

Integrated Marketing Communications

Question 5

Which of the following is a reason for companies to adopt standardization Marketing strategy for a new foreign market?

Respect local culture

Higher cost

Neglecting local needs

Economies of Scale

Question 6

Which of the following is not a characteristic of core competency?

Core Competency provides potential access to a wide variety of markets

Core Competency increases perceived customer benefits

Core Competency does not require investment in time and effort. It comes naturally for companies

Core Competency is hard for competitors to imitate

Question 7

Porter 5 forces Analysis includes analyzing the following factors, except:

Bargaining power of buyers

Threat of substitutes

Threat of Suppliers

Competitive Rivalry

Question 8

Which of the following is a reason why companies go global?

All of the above

Demand in overseas markets

Economic trends in the domestic market e.g. recession

To reduce the cost of production

Question 9

Mode of entry refers to how a company enters into a new foreign market/country.

True

False

Question 10

Which of the following is not a mode of entry into a foreign market?

Exporting

Internalisation

Franchising

Joint venture