QUESTION 1

1. Analyze the changes which are leading towards the fragmentation of media marketers. (PROVIDE 3 POINTS)
2. Media fragmentation - how are marketers responding to it? (PROVIDE 3 POINTS)
3. Mobile marketing - discuss the opportunities and challenges facing marketers with regard to the use of it. (PROVIDE 3 POINTS)
4. Discuss the various methods marketers might send messages to consumers on their mobile phones. (PROVIDE 3 POINTS)

QUESTION 2

List down the name of a company in Malaysia offering services in the following fields:

Marketing Research

Public Relations

Sales Promotion

Direct Marketing Agency

Media Specialist Agency

Creative Boutiques

Advertising Agency

Full Service Agency