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Question 1 Antonio Co. developed the following information as part of its target costing efforts to introduce a new high tech coffee maker. Customer Satisfaction

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Question 1 Antonio Co. developed the following information as part of its target costing efforts to introduce a new high tech coffee maker. Customer Satisfaction Criteria and Ranking Importance Safety Performance 105 Looks 120 Total 300 Relative Importance 25% 35% 40% 100% Product Components and Cost Cost Brew Basket $20 Body/Carafe Electronic Display $45 Heating/Warming $40 Total $120 $15 Percent of Total 16.7% 12.5% 37.5% 33.3% 100.0% Contribution of Components to Customer Satisfaction (or Function) Customer Satisfaction Criteria Components Safety Performance 25% 35% Brew Basket 20.0% 35.0% Body/Carafe 10.0% 20.0% Electronic Display at 20.0% 30.0% Heating/Warming 50.0% 15.0% 100.0% 100.0% Looks 40% 20.0% 50.0% 20.0% 10.0% 100.0% Required: a) Prepare a table showing percentage contributions of each function group to categories of customer requirements. b) Prepare a value index for each component of a coffee maker and interprete the results. c) Which function groups are candidates for cost reduction

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