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Question 1 : As the first stage of a comprehensive physician - satisfaction study, a hospital wants a market researcher to interview about 2 0
Question :
As the first stage of a comprehensive physiciansatisfaction study, a hospital wants a market researcher to interview about of its physicians. There is known to be quite a bit of animosity between primary care physicians and specialty physicians, as well as between physicians with less than five years of tenure with the hospital and those with five or more years of tenure. Recommend a qualitative analysis technique and give reasons for your selection.
Question :
A group of citizens thinks Drysville, Arkansas, is achieving its potential as a city, because it is dry Drysville is a very religious and conservative community that has experienced some growth as a bedroom community to Sin City. Hence, the population has grown to the extent that the group favoring a wet city thinks it may now have the votes. However, before embarking on an expensive petitionsigning campaign, the group favoring wet wants a market researcher to give them more insights via a qualitative research effort. The issue is very sensitive and the wet group thinks that many of its supporters may not come forward due to possible peer pressure. What method or methods of qualitative research would you recommend?
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