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Question 1 Assume you are the marketing research manager of a store selling PCs and notebooks. a) If your boss asks you to conduct a
Question 1
Assume you are the marketing research manager of a store selling PCs and notebooks.
a) If your boss asks you to conduct a survey to determine consumer preferences for PCs and notebooks, which survey method would you recommend and why? Explain your answers with examples.
b) Suggest ONE method to improve the response rates of the survey that you recommended in Part (a). Explain your answers with examples.
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