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QUESTION 1 B&J is a T-shirt manufacturing company established by two brothers, Belal and Jamal. They started their business by designing and selling printed T-shirts
QUESTION 1 B&J is a T-shirt manufacturing company established by two brothers, Belal and Jamal. They started their business by designing and selling printed T-shirts in 2004 with a personal and business philosophy of simplicity, humor, and modesty." Initially, Belal and Jamal sold their T-shirts door-to-door in hostels and open markets. Like many young entrepreneurs, they had limited resources to get many business licenses and setting a showroom. By selling their T-shirts door-to-door they met many good people with a lot of good stories, but sales weren't that great. Belal and Jamal invited some friends for advice on a range of T-shirts printed with some images and slogans. Those friends liked the slogan "Good to all" and drawing of a cartoon of a boy named Minor. Some of those friends now work with the company. Belal and Jamal printed T-shirts with the slogan "Good to all" and picture of Minor as suggested by their friends. They got an increase in sales. Now, Belal and Jamal have a successful apparel company. They have sold millions of "Good to all T-shirts featuring a cartoon (named Minor) suggested by their friends. Belal believes that customers have accepted the slogan "Good to all well. Customers connect with it instantly. Today, the company has a product line of more than 700 items. They continue to grow about 20 to 30 percent annually. Now, they have 25 stores with 340 employees. Belal and Jamal's management style is guided by the company's motto, "Do what you enjoy. Enjoy what you do." The company website states, "Other than experience and qualification, we look to hire people with an optimistic outlook on life as the Minor has." It's an approach that seems to be working for Belal and Jamal. (10 Marks) Answer the following: LI What future course of action would you suggest to Belal and Jamal for sustaining their success? Elaborate your answer 1.2 Which management function might be most important to Belal and Jamal as they are the top management of the company? Justify your answer. 1.3 Would you like to work for B&J company? Justify your answer. 1.4 If you were Belal or Jamal, what would you do to avoid any personal conflict at work with your friends
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